Mentor: Marshall Rake
A rebranding concept for internet radio host, Pandora. The redesign revolves around the goal of music discovery and the company's evident reference to Greek mythology within their name. The aesthetic of the new identity also aims to differentiate Pandora from other online music services with its bold and direct voice, visualizing the musical journey users go through with the radio. The project involved redesigning the logo, creating a brand guidelines book, website/phone app, stationery, posters, as well as a short motion piece.