Sabroso St. Food Fest
Mentor: Stephen Serrato
As immigrant livelihoods are threatened in Los Angeles, the food festival celebrates and supports the recent legalization of street vending in the city of LA. The event highlights street food vendors as integral icons to the city's identity and visual landscape.
The visual language of the project embraces the vernacular typography of Los Angeles as a means to empower locals and combat the symbolic displacement of the local community's culture due to gentrification in various areas of the city.
This identity design project includes promotional posters, banners, a sign generator mobile application, and miscellaneous food stuffs.